Freedom Digital News
This week’s digital news, once again, continues to highlight how quickly the digital landscape is changing.
From AI-driven reporting to evolving tracking parameters, rising ad costs, and fresh opportunities in B2B marketing, there are key shifts shaping the way brands grow and engage audiences.
Here are the most important developments to watch, why they matter, and how to turn them into opportunities for your strategy.
(1) Google Introduces AI reporting for Performance Max campaigns 📊
Google has introduced new AI-powered reporting metrics for Max campaigns, designed to provide advertisers with deeper insights into performance and outcomes. This marks a step forward in transparency and helps brands better understand the impact of automation on their campaigns. For marketers, these new insights mean smarter optimisation, stronger ROI, and more confidence in letting automation drive results.
Our team can guide you in making sense of these metrics and applying them in meaningful ways, so your campaigns benefit from Google’s AI while staying aligned with your specific business goals.
(2) iOS 26 Tests Show Mixed Results for Google Ads 🔎
Google has launched Asset Studio in beta, a new creative toolkit built right into the Google Ads interface. This powerful feature allows you to generate images from text prompts, perform quick background edits and bulk-manage your visuals.
The platform now lets you create and trim videos with voiceovers and marks a significant move towards making Google Ads a complete creative hub, which is especially useful for scaling and testing new visuals for your Performance Max (PMax) campaigns. The result is a much faster and more cost-efficient workflow for your creative team.
By partnering with us, you can benefit from our expertise in testing these new features, allowing your business to grow faster and more efficiently.
(3) Facebook ad costs have overtaken Google 💷
New data shows that Facebook ad costs have now overtaken Google, with CPMs and CPCs rising faster than expected. This shift signals increased competition on Meta platforms as advertisers double down on social reach and engagement. While higher costs may seem challenging, they also reflect strong audience demand and potential returns for businesses that manage campaigns strategically.
By refining creative, targeting, and budget allocation, it’s possible to maximise returns even in a higher-cost environment. That’s where we step in. We can help you fine-tune campaigns so your spend works harder and continues to deliver growth across your digital marketing channels as each of them are important to scale.
(4) LinkedIn High ROAS for B2B marketers 🤝
Facebook has updated its web-based Professional Dashboard to align it more closely with the mobile app. The refreshed interface now makes it much easier for creators and advertisers to get a clear overview of their earnings and content performance.
The new layout groups tools into intuitive categories like Monetisation and Audience, simplifying navigation and helping you find what you need faster. This update also introduces a new Comments Manager on the web that's on par with the mobile version, allowing for seamless community engagement no matter which device you're on.
This is a significant improvement for anyone managing a professional profile, as it eliminates the need to switch between desktop and mobile to effectively monitor success and engage with your audience. The enhanced experience means you can now manage your presence more efficiently from a single, streamlined hub.
We can use these streamlined insights to develop more effective content strategies, optimise your monetisation efforts and build a more engaged community. By leveraging this enhanced transparency we'll ensure your Facebook presence is not just active but also strategically positioned for sustained growth and success.
Digital marketing continues to move at speed, but every change brings fresh opportunities to grow and engage smarter. If you’d like expert guidance on applying this week’s updates to your campaigns, our friendly team is here to help. Reach out at team@freedommediagroup.co.uk we’d love to explore how we can support your next stage of growth.