Freedom Digital News
We’re back with the top stories for this week’s digital news, covering new ad formats, AI breakthroughs, creator economy milestones and the biggest infrastructure move yet in AI.
Here’s what you need to know, why it matters, and how to turn it into growth opportunities.
(1) Meta Releases New Threads Ads Formats
Meta has introduced new advertising formats for Threads, its fast-growing text-based platform. The update includes carousel ads, click-to-message ads, and app-promotion placements designed to help brands drive engagement and conversions more effectively. As Threads scales, it is becoming a valuable new channel for reach and interaction, giving early adopters the chance to capture attention before the space becomes crowded.
For businesses, the opportunity lies in testing Threads ads now to see how audiences respond while exploring how creative storytelling can extend seamlessly across Meta’s wider ecosystem.
https://ppc.land/meta-introduces-new-advertising-formats-for-threads-platform/
(2) ChatGPT enhances Search accuracy
OpenAI has rolled out improvements to ChatGPT Search, enhancing accuracy and adding the ability to better detect shopping-related queries, making results more structured, reliable, and commerce-ready. As AI-driven search continues to shift user behavior away from traditional engines, eCommerce in particular is seeing shopping journeys become more conversational.
Businesses have the opportunity to adapt product content for AI-friendly formats, ensuring accurate, structured data feeds that surface effectively in AI search experiences.
https://ppc.land/chatgpt-enhances-search-with-accuracy-improvements-and-shopping-detection/
(3) Audioboom surpasses $325 million
Audioboom has paid out over $325 million to creators globally, cementing its position as a leading player in the booming podcast and audio creator economy. This milestone highlights the sustained growth of audio consumption and advertising investment, showing that audio is no longer a niche but a mainstream engagement channel with strong monetisation potential. For brands, the opportunity lies in exploring podcast partnerships, branded content, and creator collaborations as part of a diversified digital strategy.
https://ppc.land/audioboom-surpasses-325-million-in-creator-payouts-globally/
(4) Microsoft Build Largest AI Data Centre
Microsoft is constructing the largest AI data centre in the world in Wisconsin, positioning it as a global hub for artificial intelligence infrastructure that will power next-generation models and enterprise AI applications at scale. AI infrastructure is the backbone of future innovation, and hyperscale investments like this demonstrate how seriously big tech is betting on AI’s central role in business and society. Companies have the opportunity to prepare for faster, more powerful AI services and explore how scalable AI solutions can be integrated into their operations.
https://ppc.land/microsoft-builds-worlds-most-powerful-ai-datacenter-in-wisconsin/
Digital marketing keeps moving fast but with every update comes new tools and new opportunities to reach your audience in smarter, more engaging ways.
team@freedommediagroup.co.uk are here to help and we’d love to explore how we can support your next stage of growth.