SWISS BEAUTY ICON FENJAL PARTNERS WITH FREEDOM MEDIA GROUP TO ACCELERATE UK GROWTH

Insight-led media and marketing agency Freedom Media Group (FMG) has announced a new partnership with multi-national heritage beauty brand Fenjal. This marks the beginning of an ambitious growth phase focused on digital transformation, audience expansion and accelerated e-commerce performance.

Founded in Switzerland in 1962, Fenjal has grown into a household name across more than 30 countries worldwide. Known for its premium yet affordable bathing and body care products, the brand has built decades of consumer loyalty through its signature scent and commitment to high-quality natural ingredients. 

While deeply rooted in heritage, Fenjal is now entering an exciting new chapter. The partnership with Freedom Media Group comes at a pivotal moment as the brand looks to reconnect with nostalgic audiences while introducing Fenjal to a new generation of consumers..

Freedom Media Group will lead the brand's media strategy through Freeflow, its proprietary data and targeting platform. Freeflow combines real world audience data with behavioural insight to build detailed consumer profiles, enabling FMG to identify and reach high value segments that traditional planning methods would miss. This data first approach will underpin every channel activation, ensuring Fenjal connects with the right audiences at the right moments across the full customer journey.

Daniel Thompson, founder and managing director at Freedom Media Group said; 

"Fenjal is exactly the kind of brand we love working with, rich heritage, real ambition and a clear appetite to do things differently. Through Freeflow we can unlock audience segments that have never been clearly defined or targeted before, and build a media strategy around genuine consumer behaviour rather than assumptions. The team can't wait to get started."

A key initial focus will be building demand through social and performance channels including TikTok, Meta and Google, creating a connected media ecosystem that supports sustained visibility, engagement and conversion. Further plans include TV and OOH activations at key points in the brand's development, alongside the launch of new product ranges with the Fenjal team.

Joanne Ward, Brand Director at Fenjal, said: 

"We chose Freedom Media Group because they bring something genuinely different to the table. Freeflow gives us access to audience insight we've simply never had before,  we can now see exactly who our consumers are, where they are, and how to reach them. 

Combined with their creative energy and strategic rigour, we're confident this partnership will unlock real, measurable growth for Fenjal in the UK."