THE 2025 CHRISTMAS AD SEASON
Don’t hate us for saying it, but it’s nearly Christmas! And we especially love it because it's the season of joy, tinsel, and, most importantly, Christmas adverts. As an agency that lives and breathes TV advertising, December is not just a month, it's the time where creativity meets storytelling and emotional wizardry. It’s a time where TV ads truly thrive.
And 2025 has delivered yet again, with a lineup of festive ads that have left us captivated (and craving mince pies!).
STORYTELLING AT THE HEART
This year, brands have doubled down on narratives that tug at the heartstrings. There’s an unmistakable trend and it's all about stories that celebrate real human connections.. Whether it’s a multinational retailer highlighting inter‑generational bonds or a small brand capturing the magic of unexpected kindness, the adverts remind us why storytelling is still (and will always be) king.
VISUALS AND PRODUCTION
2025 has also raised the bar in terms of visual production. We’ve seen CGI winter wonderlands and beautifully‑shot intimate scenes of families gathered by the fire. Christmas TV ads remind us that the medium allows for cinematic storytelling that other channels struggle to match. It’s proof that, even in an increasingly digital‑first world, TV advertising remains a playground for creativity.
FESTIVE FEELINGS
Another highlight is the use of music and we all know that music can make or break an advert. Original songs and modern twists on classic carols are everywhere, enhancing the emotional resonance of the adverts as they truly take us down memory lane.. It’s no surprise as audio‑visual synergy has always been a secret weapon for marketers. The right track can make a two‑minute spot unforgettable, and 2025’s campaigns have nailed it.
PERSONALITY
We’re also seeing a powerful alignment between brand values and festive messaging. Sustainability, inclusivity, and community‑mindedness have found their way into stories in ways that feel natural, not preachy. Brands are no longer just hoping viewers will remember a logo they want their values to shine through, and TV remains the perfect canvas for that.
WHY WE LOVE TV ADS?
Watching this year’s Christmas adverts as marketers is a reminder of why we fell in love with TV advertising in the first place. There's magic in the shared experience of millions of viewers sitting down to watch these stories unfold. There’s also a thrill in seeing brands push creative boundaries, leveraging visuals, music to make something that truly resonates.
In a world obsessed with digital metrics, Christmas adverts remind us that the power of storytelling is timeless.
So here’s to another festive season of adverts that make us laugh, cry, and marvel at the magic of marketing. And here’s to TV, the enduring home of creativity, where every Christmas story finds its perfect audience.
