Freedom Media Group welcomes Catherine Jones to the team
The team keeps growing. 👀
Catherine Jones has become the first new team member of Freedom Media Group in 2026 as our new Agency Planner — and we couldn't be more pleased about it.
Find out what she'll be getting up to below.
What is your main role at Freedom Media Group and what are you excited to get your teeth stuck into?
My main role is to triage and review briefs and opportunities, conduct strategic research, and translate insights into structured proposals that clearly meet clients’ needs. I’ll also work closely with media owners to create and deliver client campaigns across a range of channels, including TV, audio, digital, and DOOH/OOH.
I’m particularly excited to take ownership of the campaign planning process, making full use of FMG’s unique tools to maximise results. I’m also looking forward to collaborating with the team to develop creative and impactful campaigns for our clients.
Why are you excited to work at Freedom Media Group?
I’m excited to join FMG because of its innovative approach to creating standout moments for clients, while maintaining a close-knit and collaborative team culture. I’m really looking forward to learning from the team and continuing to develop my knowledge within the industry.
Tell me a bit about your background
Previously, I worked at iProspect (Dentsu) as a Planning Assistant within the client services team, supporting a large client in the charity sector. My role involved planning campaigns across multiple business units and managing a variety of media formats including OOH, paid social, display, and print. Many of these were emergency response campaigns with tight turnaround times, which required strong organisation, adaptability, and effective collaboration.
What’s your party trick?
I was an Irish dancer for 8+ years and would regularly compete in competitions and feis’ and was once awarded ‘most promising dancer’.