Freedom Digital News
This week in digital news, ChatGPT releases a new AI Web Browser which will combat Google and Apple, Meta releases a solution to track across multiple digital channels, the EU’s new political-ad rules shake up Big Tech, Netcore introduces agentic marketing, and martech tools push real-time creative optimisation.
Check out below what’s happening, why it matters, and how you can turn these shifts into growth opportunities.
(1) ChatGPT Atlas New AI Web Browser
OpenAI has launched ChatGPT Atlas, a web browser that integrates AI directly into the browsing experience. Currently available on macOS, Atlas features a sidebar with ChatGPT capabilities, allowing users to interact with AI while surfing the web. Interestingly, its search functions appear to rely on Google Search rather than Microsoft Bing, despite OpenAI’s earlier Bing partnership. This launch positions OpenAI as a potential competitor to major browsers like Chrome and Edge, fundamentally changing how users navigate and consume information online.
For marketers, this could alter SEO strategies, as visibility may now depend on AI-assisted search results, while AI-driven interactions may affect ad performance metrics such as clicks and conversions.
https://searchengineland.com/openai-launches-a-web-browser-chatgpt-atlas-463623
(2) Meta & GA4 Cross Tracking
Meta is testing a new integration that connects Meta Ads accounts directly to Google Analytics 4 (GA4), allowing advertisers to track user interactions across multiple platforms more accurately. This pilot aims to provide a more holistic view of how ads drive conversions beyond Meta’s ecosystem, enhancing cross-platform attribution and measurement.
For marketers, the GA4 integration enables more robust analytics, helping them optimize campaigns based on clearer insights into the full customer journey, and aligns Meta’s measurement approach with broader industry standards.
https://ppc.land/meta-tests-ga4-integration-for-cross-platform-tracking-in-ads/
(3) EU’s new political ad rules rattle the digital ad world
As new EU regulation (Transparency & Targeting of Political Advertising, TTPA) takes effect, major platforms including Google, Meta and Microsoft are pulling back or suspending political/issue-based ad services rather than risk compliance burdens. Platforms view the new transparency, targeting and reporting requirements as complex and legally risky, so they’re preferring withdrawal to adaptation.
While your core advertising business may not be political, this is a reminder that regulatory shifts can force abrupt changes in ad inventory, targeting, platform policy and risk. Stay close to legal and platform updates, and ensure your media strategy is resilient.
https://www.politico.eu/article/eu-political-ad-rules-google-meta-microsoft-big-tech-kick-in/
(4) Netcore unveils “Agentic Marketing 2025”
Netcore Cloud has unveiled a new AI framework called “Agentic Marketing,” designed to enable autonomous, self-optimising marketing systems that can plan, execute and refine campaigns in real time.
For marketers, this represents the next evolution of automation, where AI acts as a true marketing co-pilot. The move opens exciting opportunities for hyper-personalisation, predictive engagement and 24/7 optimisation. Now is the time to explore how AI agents can amplify both creativity and efficiency in your campaigns.
(5) Martech tools evolve for real-time creative optimisation
A new wave of martech innovation, including AI-powered orchestration tools and adaptive content systems, is transforming how brands manage campaigns across channels. Companies like Zeta Global and HubSpot are introducing natural-language interfaces and predictive analytics to streamline campaign execution.
For brands, this marks a clear push toward connected intelligence, where data, content and performance converge in real time. Embracing these tools can help unlock faster go-to-market strategies, more consistent brand storytelling and measurable uplift in ROI.
https://martech.org/the-latest-ai-powered-martech-news-and-releases/
Digital marketing continues to evolve at speed; from AI partnerships and creator empowerment to smarter, more autonomous martech. Each shift represents an opportunity to reimagine how your brand connects, converts and creates impact in the digital age.
If you’d like to explore how Freedom Media Group can help you build your next-generation marketing strategy or creator partnerships, contact us at team@freedommediagroup.co.uk