Freedom Digital News
This week in digital news, Google Labs unveils a new AI content generation tool to support smaller enterprises, Semrush supports comparisons to help you grow on organic search, Amazon introduces AI targeting for its digital campaigns and Reddit simplifies e-commerce for small businesses.
Sit back, get comfy and get more insight into what’s happening, why it matters, and how you can turn these shifts into growth opportunities.
(1) Google Labs Unveils Pomelli
Google Labs introduced Pomelli, an AI-powered content generation tool designed to help businesses "Easily generate on-brand content." For small business owners who are both the content creator and the strategist, this positions Google as a key player in providing generative AI directly integrated into your marketing workflow, focusing on maintaining brand consistency across all created assets.
For small business owners, this offers a significant efficiency boost in asset creation. Utilising a dedicated, Google-built AI for content generation can streamline campaign development, ensuring professional, on-brand assets are ready faster. This saves you time and money that would otherwise be spent on manual design or hiring external creative help.
https://labs.google.com/pomelli/about/
(2) Semrush Launches AI vs SEO Comparison
Semrush launched Enterprise AI Optimisation with an industry-first AI vs SEO Comparison report. This new functionality directly compares your brand's performance in large language models (like ChatGPT, Perplexity, or Google's AI Mode) against its traditional search engine rankings. This unified report helps you understand where your visibility stands across the converging search and AI discovery landscape.
For small business owners, this is your new strategic roadmap. Since strong traditional SEO no longer guarantees AI visibility, this report cuts through the confusion, showing you exactly where you're wasting effort and where you need to focus your limited time and budget. The report clearly identifies the gaps between your SEO and AI ranking.
This diagnosis is crucial because it shows you precisely which content needs fixing and whether you should prioritise old SEO strategies or new AI-focused readiness. This is the difference between guessing where to spend your energy and having an expert plan of attack to maximise your organic traffic.
(3) Amazon Introduces AI Targeting
Amazon unveiled "Ads Agent" targeting capabilities within Amazon DSP (Demand-Side Platform, a tool to buy media across their entire inventory). This AI-driven feature allows advertisers to input campaign objectives using natural language (or upload documents), and the system then generates audience segments and keyword recommendations with supporting rationale. This moves away from manual segment selection across Amazon’s vast programmatic options.
For small business owners, this is a massive opportunity to level the advertising playing field. Programmatic buying used to be too complex and technical for anyone without a huge marketing team. The Ads Agent handles the segmentation for you, meaning you can now access sophisticated, high-performing targeting, like the big brands do, just by telling the AI what you want in simple English.
This AI tool is a huge time-saver and budget-protector, but its effectiveness depends entirely on the quality of the initial strategic input. It frees you from the manual work so you can focus on the strategy. Having an expert partner ensures the AI is given the right objectives and that the data it produces is correctly interpreted to maximise every dollar spent on precise customer targeting.
https://ppc.land/amazon-introduces-ai-targeting-for-dsp-campaigns/
(4) Reddit Launches WooCommerce
Reddit announced a direct integration with WooCommerce, the open-source e-commerce platform. The integration enables millions of small businesses to connect their stores in minutes, deploy the Reddit Pixel and Conversions tag on-site with a single click, and automatically sync product catalogs for use with Dynamic Product Ads.
For small business e-commerce stores, this is a direct path to a new, high-value audience. Reddit has eliminated the headache of technical setup (pixels, catalogs, APIs) that used to require a developer. This means you can now immediately access a community where over half of all online purchasing conversations happen. You can get your products in front of buyers who are actively researching and looking for recommendations.
The technical setup is now easy, but success on Reddit depends entirely on community-focused creatives and strategy. The platform rewards authenticity. While time is saved on the setup, partnering with an expert ensures your ads speak the local language of the subreddits, maximising the return on every ad pound you spend to turn those engaged users into immediate sales and ensure they work holistically with other channels.
https://ppc.land/reddit-launches-woocommerce-integration-for-small-business-advertisers/
(5) Google AI Advisors
Google is rolling out its Gemini-powered Ads Advisor (in Google Ads) and Analytics Advisor (in Google Analytics) to all English-language accounts. These conversational AI tools provide personalised, agentic assistance for campaign optimisation, performance diagnostics, policy troubleshooting, asset generation, and complex data analysis via natural language queries.
For small business owners, these Advisors are fantastic, free virtual assistants. They handle the routine, time-consuming tasks and can instantly diagnose an ad disapproval, troubleshoot a drop in revenue and make small, tactical fixes with your approval. This means less time in the interface and more time focusing on your product and customers.
However, the advisors are designed to handle the "how-to-fix-it-now," not the "what-do-we-do-next" for long-term growth. They rely entirely on your input to set the major business goals. They can't craft the overarching marketing strategy, identify new high-value markets, or interpret competitor moves outside of the platform. This is where you need an expert. Partnering with us ensures a seasoned strategist is there to provide the high-level vision that guides the AI, transforming its tactical recommendations into a measurable, multi-channel growth engine for your business.
https://ppc.land/google-launches-ads-and-analytics-advisors-for-all-english-accounts/
Digital marketing continues to evolve at speed; from AI partnerships and creator empowerment to smarter, more autonomous martech. Each shift represents an opportunity to reimagine how your brand connects, converts and creates impact in the digital age.
If you’d like to explore how Freedom Media Group can help you build your next-generation marketing strategy contact us at team@freedommediagroup.co.uk