Freedom Digital News

Welcome to another edition of Freedom Digital News, your weekly snapshot of the latest shifts shaping the digital marketing world. We’re here to tell you the things you need to know and what they mean for your business.

This week’s updates span creative testing breakthroughs, new premium ad opportunities, the evolving role of AI in search, and a shift in how platforms measure campaign success. 

Stay ahead of the curve and make smarter, more impactful marketing decisions with Freedom Media Group.

(1) Google Ads now lets you A/B test Youtube creatives

Google Ads have introduced a long-awaited feature for Demand Gen campaigns (campaigns that combine search habits across Google with Youtube creatives), the ability to A/B test creative variations. This gives advertisers a more data-led way to identify which ad formats, images, or videos perform best with their audience.

By running split tests, brands can make informed decisions about creative direction, reducing wasted spend and improving campaign performance over time. This is especially useful for businesses that rely heavily on high-quality visuals and want to understand exactly what drives clicks and conversions.

We can set up, manage, and analyse these tests for you to ensure every creative decision is backed by hard data, not guesswork.

(2) Microsoft Advertising launches Premium Streaming Campaigns

Microsoft Advertising is rolling out a new campaign type designed to place ads within premium streaming content. This opens up opportunities for brands to connect with engaged audiences while they are streaming films, TV shows, and music through Microsoft’s network of partners.

The format offers a mix of high visibility and brand-safe environments, ideal for companies looking to build awareness with a quality-first approach. Given the rise of streaming consumption, this move allows advertisers to access prime placements without traditional TV costs.

If your goal is brand lift and premium exposure, we can help you test this new channel to complement your existing digital strategy.

(3) AI-generated content is changing SEO traffic patterns

A new report highlights a big shift in how AI is influencing website traffic. As AI tools rewrite and summarise content, search engines are serving more “direct answers” that reduce clicks to the original sites. This means businesses that rely on SEO for traffic could see a drop if their content is too generic or easily replicated.

The winners in this new landscape will be brands that produce distinctive, expert-led content that AI cannot simply repackage without losing its value.

Our SEO approach focuses on building authority with content that stands out in your industry, ensuring your brand maintains visibility even as AI changes the search game.

(4 ) Snapchat urges advertisers to focus on attention, not just impressions

Snapchat is shifting the conversation in digital advertising from chasing sheer impression numbers to prioritising attention as the real metric of success. Research shows that ads which capture and hold user attention are far more likely to drive action than those that are simply seen in passing.

The platform is promoting measurement methods like time spent with an ad and interaction rates, to help brands understand the true impact of their creative. This is especially relevant for businesses targeting younger audiences, where authentic and engaging content often outperforms high-volume, low-engagement ads.

At Freedom, we can help you reframe your campaign KPIs so you’re optimising for attention that converts, not just traffic that glances.

Contact Us 📧

The digital landscape never stands still, and neither should your strategy. Wherever you are in your digital journey, we can help you turn trends into growth. Get in touch if you’d like support at team@freedommediagroup.co.uk