Freedom Digital News
The digital marketing space doesn’t pause. Every week brings new tools, features and platform updates that shift the way campaigns are planned and measured. That’s where we come in by distilling the noise into the headlines that matter most to your business's growth.
Take a look at the latest changes in the industry;
(1) Google Ads Rolls Out Account PMax Reports
A major update has rolled out for Google Ads Performance Max campaigns reporting, giving you a centralised, account-level view of your campaign performance. This new dashboard eliminates the need to jump between individual campaigns to spot trends or analyse results.
You can now segment your data by conversion metrics and compare the behaviour of different channels across all your PMax campaigns. This reveals valuable insights that were previously hidden away in separate data silos, allowing you to see which channels are truly driving performance.This is a significant win for anyone who wants to streamline their analysis and make smarter, more informed budget decisions.
We can help you use this new transparency to optimise your spend and ensure your PMax campaigns deliver the best possible benefit to your business.
(2) Asset Studio beta brings AI creative tools into Google Ads
Google has launched Asset Studio in beta, a new creative toolkit built right into the Google Ads interface. This powerful feature allows you to generate images from text prompts, perform quick background edits and bulk-manage your visuals.
The platform now lets you create and trim videos with voiceovers and marks a significant move towards making Google Ads a complete creative hub, which is especially useful for scaling and testing new visuals for your Performance Max (PMax) campaigns. The result is a much faster and more cost-efficient workflow for your creative team.
By partnering with us, you can benefit from our expertise in testing these new features, allowing your business to grow faster and more efficiently.
(3) TikTok increases its search advertising ambitions
TikTok is significantly increasing its focus on search ads, with over 122 open positions dedicated to sales, engineering and product development in this area. This push indicates that search is becoming a core part of its advertising platform. Advertiser adoption is already on the rise, with some agencies reporting that clients have doubled their search activity on the platform. Early tests of a multi-format campaign, which combined traffic and conversion goals, have shown promising results. One such test saw a 25% increase in clicks and a 23% decrease in CPMs (cost per mille/thousand impressions).
While the market is still in its early stages and results can vary, TikTok is clearly positioning search as a strategic tool to complement advertisers' broader campaigns. This move could provide new opportunities for reaching users at the moment they're actively looking for products or content.
At Freedom we are actively testing and optimising strategies for TikTok ads. We can help you navigate this new, high-potential channel by creating a tailored approach that integrates seamlessly with your existing campaigns.
(4) Facebook’s Professional Dashboard gets a smarter UI
Facebook has updated its web-based Professional Dashboard to align it more closely with the mobile app. The refreshed interface now makes it much easier for creators and advertisers to get a clear overview of their earnings and content performance.
The new layout groups tools into intuitive categories like Monetisation and Audience, simplifying navigation and helping you find what you need faster. This update also introduces a new Comments Manager on the web that's on par with the mobile version, allowing for seamless community engagement no matter which device you're on.
This is a significant improvement for anyone managing a professional profile, as it eliminates the need to switch between desktop and mobile to effectively monitor success and engage with your audience. The enhanced experience means you can now manage your presence more efficiently from a single, streamlined hub.
We can use these streamlined insights to develop more effective content strategies, optimise your monetisation efforts and build a more engaged community. By leveraging this enhanced transparency we'll ensure your Facebook presence is not just active but also strategically positioned for sustained growth and success.
The pace of change in digital marketing isn’t slowing down and neither should your strategy. Staying proactive is what turns updates into opportunities. If you’d like expert support weaving these shifts into your PPC, creative, or social plans, reach out anytime at team@freedommediagroup.co.uk.