Fredom Digital News
This week’s digital news provides an update on how the landscape keeps evolving. From ad platforms to search updates, AI competition, and digital marketing channels that you can’t miss adding to your strategy. There are some big moves shaping how brands connect with audiences.
Here are the key developments to watch, why they matter and how to respond to the news.
(1) Google Ads Maps Update
Google Ads now allows advertisers to select up to 10 business locations directly from Google Maps when setting up location assets, making the process faster and far more intuitive than relying on Business Profile links. This update is especially useful for businesses with multiple storefronts or regional branches, as it reduces setup time and improves local targeting. We can help you implement this feature seamlessly and ensure your campaigns are optimised to capture local audiences with precision and improve footfall to your business so that it can flourish.
(2) Google SEO fixes Crawl issue
Google has resolved a bug that caused reduced crawling activity for certain websites, impacting some businesses search position and visibility through Google’s search product. This meant fresh content wasn’t being indexed as quickly as usual. For affected sites, this could have resulted in lost traffic and missed ranking opportunities. With the fix now in place, visibility should return to normal but it’s a timely reminder to audit your site health and make sure pages are being properly indexed. Freedom can support your business by reviewing your indexing coverage, identifying gaps and ensuring your content is showing as it should.
(3) Microsoft tests new AI model
Microsoft is trialling a new AI model, “MAI-1 Preview,” which aims to strengthen its Copilot assistant and take on competitors like OpenAI. This marks an acceleration in the AI race, with Microsoft positioning itself as a more powerful, business-friendly option in the productivity and search space. For brands, this creates an opportunity to be discovered in new ways through AI-generated recommendations and conversational responses. If you are struggling to produce new content and plan a strategy around these emerging changes we are here to assist, ensuring your brand is visible and relevant on these AI platforms.
(4) Programmatic Advertising for Growth
Programmatic advertising has evolved from a niche tactic in the marketing mix to the cornerstone of modern marketing strategies. Brands that fail to integrate programmatic risk falling behind in an increasingly competitive landscape. With its ability to deliver precision targeting, real-time optimisation and efficient budget allocation, programmatic has become indispensable for brands aiming for scalable growth. Advertisers who adopt these approaches early are best positioned to stay ahead of competitors, capture market share, and secure long-term growth in a fast-moving digital economy.
As we move quickly into Q4, it’s important to ensure your business is taking full advantage of this opportunity. At Freedom, we recognise the transformative potential of programmatic advertising. Our team is equipped to help you navigate this complex landscape, ensuring your brand leverages the full spectrum of programmatic capabilities. Through advanced targeting techniques, data-driven optimisation and cross-platform integration, we tailor strategies that align with your objectives. By partnering with us, you can unlock new avenues for growth and remain ahead of the curve in the ever-evolving marketing ecosystem.
Digital marketing moves fast, keeping up can be a challenge but it’s also where opportunity lies. If you’d like guidance on turning this week’s updates into actionable strategies for your campaigns, our friendly team is here to help. Reach out team@freedommediagroup.co.uk and we’ll be happy to discuss how we can support your goals.